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Entrepreneur’s Magazine
Do You Meet Expectations? • Here’s an even better question to ask: Are you setting people’s expectations?
“It’s Been a Learning Process” • Ayesha Curry turned a YouTube channel into a blossoming lifestyle brand, including a book, restaurants, and multiple TV gigs. Her guiding principle: Treat every step as an education.
What’s Your Turning Point? • When you’re building a company, every choice you make is a big one. We asked six entrepreneurs for the decision that altered the path of their business.
Inside Wayfair
Is It a Threat or an Opportunity? • It’s easy to fear change. It’s harder (but morefulfilling!) to embrace it. That’s why Edible Arrangements finally embraced a new definition of edibles.
Starting at the Bottom • Lärabar founder Lara Merriken wanted to create a healthy snack food but didn’t know anything about retail. So as she developed her now-famous bar, she took a different kind of job—stocking shelves.
Turning $5 Gift Cards into a $1 Billion Brand • Can’t raise funds? That might be for the best. Here’s how one entrepreneur scrapped his way to unicorn status…at a coffee shop.
Getting a Good Start • A strong morning leads to a strong day—so how do you begin things right? We asked founders to share the most impactful part of their sunrise routine.
To Save My Business, I Went to Congress • You don’t need to be a billionaire to create major change. Just look at me—a guy whose business was almost killed by knockoffs, until I rallied lawmakers to my side. This year, we make history.
Set Yourself Up for a Big Year • With a new year come new pressures—and every entrepreneur wants to spend the next 12 months growing. Here’s how you can engineer success.
The Way of the Wahlberg • To start the year 2020 right, take some lessons from the business world of Mark Wahlberg—who diligently, thoughtfully built himself into the most disciplined man in Hollywood.
WAHLBURGERS’ KEY TO SUCCESS: Feedback!
F45’s’ KEY TO SUCCESS: Execution!
THE FOUNDER & THE IDEA MAN • The founder of MeUndies would have never met a man named Grease if both of them hadn’t ended up in the same federal prison. But their friendship changed everything (including the business).
PEOPLE ARE NOT DATA • Want to really connect with consumers? Take it from me, a guy who ran marketing at You Tube, Spotify, Google, and Instagram: You can’t rely on data alone. IT’S TIME TO BUILD SOME TRULY HUMAN CONNECTIONS.
WELCOME TO THE FRANCHISE 500 • COMPANIES ON THE FRANCHISE 500, BY INDUSTRY
1 Dunkin’ • How Dunkin’ dropped the word Donuts, sold more doughnuts anyway, and rose to #1.
2 Taco Bell
3 McDonald’s
4 Sonic Drive-In
5 The UPS Store
6 Ace Hardware
7 Planet Fitness
8 Jersey Mike’s Subs
9 Culver’s
10 Pizza Hut
FIVE STRATEGIES FOR FRANCHISE GROWTH • Every year, a few companies show massive gains in our Franchise 500 list by either leaping hundreds of spots or making a strong debut. How do they do it? We called them to ask.
THE HOTTEST CHILL IN FRANCHISING • Cryotherapy is the new wellness trend in franchising, and more than a dozen brands have already cropped up. Will it stick around like yoga or dissipate like oxygen bars? The truth is, it might not matter.
RESTAURANT RESCUE? • Jon Taffer, host and executive producer of the TV show Bar Rescue, sees problems...